I’m an extroverted, creative person who’s passionate about marketing strategy designed to captivate an audience. On the weekends you’ll find me hiking, traveling to a new city, trying a new type of cuisine, or binge watching a quirky Netflix show. As a current marketing professional and previous editor in chief, publicist, and photographer, I'm well rounded in the field of marketing and journalism, bringing a rare perspective to your brand.
RETENTION MARKETING ASSOCIATE MANAGER
Salomon/2021 – present
Lead and strategize B2C + B2X CRM activations for North America, influencing brand guidelines globally and driving large increase in CRM traffic and revenue. Analyze the consumer database to optimize activations and segment based on first-party data to increase CVR and Ecommerce revenue. Implement a new loyalty program from ideation to execution, with innovative rewards and benefits, resulting in improved repeat purchase rate and increased revenue driven through members.
Top KPIs: +175% CRM revenue YoY |+350% Campaign revenue YoY | +242% RPE YoY | +163% Traffic per email YoY | +51.2% Email open rates YoY | +10.4% Email CTR rates YoY
WRITER & PHOTOGRAPHER
Mountain West Freelance/2015 – 2021
Write, style, produce, and photograph commercial and private projects. Assignments range from interviewing Olympic gold medalists to photographing celebrities such as: Jane Goodall, Jeff Goldblum, Robert Redford, Selena Gomez, to strategizing creative advertising projects.
Clients include Sundance Institute, Visit Salt Lake, Salt Lake Magazine, The Scout Guide, Mountain Express Magazine, Park City Magazine, Dezember Photography, National Geographic photographer Carla Boecklin
MARKETING & EVENTS COORDINATOR
Tracy Aviary/2018 – 2019
Managed social media platforms, website, and email communications for Tracy Aviary’s constituents while utilizing Google and social media analytics. Utilized B2C marketing methods through event production, online content creation, email marketing, social media campaigns, and cross-platform advertising. Coordinated all marketing events and promotions (24+ events per calendar year). Captured content for events via online and in print, and produced successful press coverage through press releases and media relations. Served as the media liaison across television, radio, blogs, and networking events.
40% increase in event attendance | 7,000+ new SM followers & 100% increase in engagement | Secured 15+ new business relationships | 100+ PR features | Board member for Foothill Cultural District
EDITOR IN CHIEF
SL/PC Bride & Groom/2017 – 2018
Managed all editorial processes for the biannual print magazine. Produced new content for the website and social media accounts while sourcing content and featuring up-and-coming bridal industry professionals. Set an overall editorial vision for publication in a collaborative environment. Managed editorial budget and freelance contractors. Styled editorial shoots. Reviewed and approved all editorial layouts. Represented the magazine brand at networking and bridal events.
HR MANAGER
Boys & Girls Clubs of Salt Lake/2014 – 2015
Developed and led the HR department for 100+ staff. Coordinated volunteer program for 80+ volunteers. Modernized hiring practices, resulting in 25% turnover improvement in one fiscal year. Recruited and created all job listings. Processed all new hire paperwork. Administered employee benefits. Mediated personnel issues. Designed creative team building programs and incentives to boost company morale and culture.
Established employee wellness program | Protected BGCSV from $40,000+ in legal ramifications | Won each wrongful termination lawsuit | Reduced lawsuits by 50% from the previous year | Improved turnover by 25%
PR ASSISTANT
Resplendent Hospitality/2012 – 2013
Was responsible for the marketing exposure of clients, mainly in the food and beverage field. Wrote biographies, managed, and updated social media outlets (Facebook, Twitter, YouTube, and Instagram) on a daily basis. Created press releases for local and national media. Designed editorial and pitch calendars. Photographed products for clients and nationwide publications.
Featured clips in Food & Wine, GQ, Travel Channel, Travel + Leisure, USA Today, imbibe
Salomon/2021 – present
Lead and strategize B2C + B2X CRM activations for North America, influencing brand guidelines globally and driving large increase in CRM traffic and revenue. Analyze the consumer database to optimize activations and segment based on first-party data to increase CVR and Ecommerce revenue. Implement a new loyalty program from ideation to execution, with innovative rewards and benefits, resulting in improved repeat purchase rate and increased revenue driven through members.
Top KPIs: +175% CRM revenue YoY |+350% Campaign revenue YoY | +242% RPE YoY | +163% Traffic per email YoY | +51.2% Email open rates YoY | +10.4% Email CTR rates YoY
WRITER & PHOTOGRAPHER
Mountain West Freelance/2015 – 2021
Write, style, produce, and photograph commercial and private projects. Assignments range from interviewing Olympic gold medalists to photographing celebrities such as: Jane Goodall, Jeff Goldblum, Robert Redford, Selena Gomez, to strategizing creative advertising projects.
Clients include Sundance Institute, Visit Salt Lake, Salt Lake Magazine, The Scout Guide, Mountain Express Magazine, Park City Magazine, Dezember Photography, National Geographic photographer Carla Boecklin
MARKETING & EVENTS COORDINATOR
Tracy Aviary/2018 – 2019
Managed social media platforms, website, and email communications for Tracy Aviary’s constituents while utilizing Google and social media analytics. Utilized B2C marketing methods through event production, online content creation, email marketing, social media campaigns, and cross-platform advertising. Coordinated all marketing events and promotions (24+ events per calendar year). Captured content for events via online and in print, and produced successful press coverage through press releases and media relations. Served as the media liaison across television, radio, blogs, and networking events.
40% increase in event attendance | 7,000+ new SM followers & 100% increase in engagement | Secured 15+ new business relationships | 100+ PR features | Board member for Foothill Cultural District
EDITOR IN CHIEF
SL/PC Bride & Groom/2017 – 2018
Managed all editorial processes for the biannual print magazine. Produced new content for the website and social media accounts while sourcing content and featuring up-and-coming bridal industry professionals. Set an overall editorial vision for publication in a collaborative environment. Managed editorial budget and freelance contractors. Styled editorial shoots. Reviewed and approved all editorial layouts. Represented the magazine brand at networking and bridal events.
HR MANAGER
Boys & Girls Clubs of Salt Lake/2014 – 2015
Developed and led the HR department for 100+ staff. Coordinated volunteer program for 80+ volunteers. Modernized hiring practices, resulting in 25% turnover improvement in one fiscal year. Recruited and created all job listings. Processed all new hire paperwork. Administered employee benefits. Mediated personnel issues. Designed creative team building programs and incentives to boost company morale and culture.
Established employee wellness program | Protected BGCSV from $40,000+ in legal ramifications | Won each wrongful termination lawsuit | Reduced lawsuits by 50% from the previous year | Improved turnover by 25%
PR ASSISTANT
Resplendent Hospitality/2012 – 2013
Was responsible for the marketing exposure of clients, mainly in the food and beverage field. Wrote biographies, managed, and updated social media outlets (Facebook, Twitter, YouTube, and Instagram) on a daily basis. Created press releases for local and national media. Designed editorial and pitch calendars. Photographed products for clients and nationwide publications.
Featured clips in Food & Wine, GQ, Travel Channel, Travel + Leisure, USA Today, imbibe
BACHELOR OF ARTS (HONORS) 3.7 GPA
Colorado State University
Fort Collins, CO
STUDY ABROAD PROGRAM
Swansea University
Swansea, Wales
Colorado State University
Fort Collins, CO
STUDY ABROAD PROGRAM
Swansea University
Swansea, Wales
Some Words From Others
" Her roles varied tremendously (model, photographer, writer, makeup artist, grip) but she never flinched no matter what was asked of her. Families and brides adored her enthusiasm and creativity, and commercial clients appreciated her unending willingness to do whatever it took to help get the shot. "
–Carla Boecklin, Business Owner, Photographer, Designer, Writer | Carla Boecklin Creative
" She was timely with her work, showed an aptitude for working across platforms and disciplines and was a delight to have in the office. "
Janet Jorgensen, Publisher | SagaCity Media
" I have managed people for over 15 years and I can count on one hand the folks that handle themselves, their duties, their supervisors and peers like Lauren can. "
William Swartzfager, Director of Operations | Boys & Girls Clubs